If you’re wondering if there’s still a future in email marketing in business, the solution is YES. I mean, does one know anybody without an email address? within the US alone 92% of adults use Email, and 61% of them check and send emails daily. So email marketing templates is really needed. Hope you know about Free Email Marketing Tools For Beginner in 2021
So yes, while other marketing channels are indeed on the increase, like YouTube, push notifications, Facebook Messenger and SMS marketing,
Email continues to be one amongst the foremost effective and personalized ways for businesses to speak with their audience. It helps them improve their reach and visibility, and convert more leads on a standardized basis.
Now, while email deliver ability is getting harder, due to those douchey folks that make the web a dirty minefield of clickbait and phishing scams, tighter spam restrictions aren’t necessarily a foul thing. It actually creates an enormous opportunity for those folks who do want to play by the principles and use email to authentically market our products and services.
So yes whether it’s a weekly newsletter, an auto responder, a advertising campaign, or an email update during an internet course. Email marketing is here to remain. Especially if you’re sending hyper-relevant behavior based emails in real time at the proper time.
So, as a copywriter, your job is to write down email messages that interest the subscriber, and ultimately compel them to require action. While there are dozens of various Email Marketing Templates Examples out there, I’ve narrowed down my list of favorites to merely Four for Volume 1. So here they are –
This type of E-mail is brief and sweet – sometimes no quite 10 words around. It builds up curiosity and opens a loop within the reader’s mind. Click Magnets are succinct, conversational messages that rely heavily on a call-to-action that piques your prospects curiosity or triggers a micro-commitment, like answering a yes or no doubt.
Paired with a compelling subject line, these emails can drive a large amount of clicks, which make them fantastic for reviving dead leads or starting a dialogue together with your prospects. The blank being whatever topic, niche or product you’re writing for in fact.
And here’s another example employed in land. “Joe, are you continue to looking to shop for a house in Ohio?” I’ve used this kind of email to re-engage cold leads and it works like thunder – as long as you don’t overdo it. Another click magnet style that i actually like may be a point-form template.
It built up massive curiosity round the single call to action, which was to induce your free numerology reading. Now, of course, like several technique or method, the press Magnet has its pros and cons. Wait you can read our previous post about Top 5 Best Free Web Hosting in 2021.
As i discussed before, short emails have the facility to garner a bunch of clicks. they’re quick to put in writing and might pack a giant record just some words. they’re also less of a time commitment for those folks that don’t have interest in reading novels in their inbox.
But, on the flip side, it’s difficult to develop trust with just a sentence or two. So, unless your audience knows your brand well, they may not take the bait. Short emails leave little room to handle your customer’s objections or pre-frame a procurement, so expect the bounce rate after your call to action to be more than usual.
The goal for this template is to start out a conversation, which implies the copy on your site post-click has to work harder to continue
the dialogue, communicate value and build trust, or you’ll risk having a far lower conversion rate.
Alright, the second proven email template is worth its weight in gold. It’s heavy, but it works. this is often a long-form storytelling E-mail that’s practically the primary 1/2 your sales letter! this kind of email feels personal, builds brand loyalty and provides endless opportunities for you to beat your audience’s objections.
While you’ve got their trust and a spotlight. therefore the key with any long form email is to hook your reader’s attention straight away, and keep it by telling a story that’s believable, relatable, and valuable. One entrepreneur that pioneered this form of email copy writing is legendary Matt Furey.
In his sales campaigns, Matt uses his own personal stories to authentically share the advantages and potential results that his readers can expect to attain together with his fitness products, and squashing any potential objections they could have within the process. If you have a e-commerce site,have a look for Best Web Hosting For WordPress E-Commerce 2021.
The way he uses storytelling to strategically open loops is genius and creates highly committed and highly-engaged readers. There’s little doubt that folks who click on long emails are more committed, leading to a far higher on-site conversion rate. But, it doesn’t always work.
As a copywriter, you’ll be able to not half-ass your way into this one. Long, emails like take time to jot down well. And if you’re too long-winded, or verbose, you may lose your reader’s attention Fast, drastically decreasing your email click-through-rate.
So a bit like an efficient sales letter, these emails must be potent, engaging and skimmable. So no walls of text allowed keep your paragraphs short and format your emails so they’re narrow and simple to read.
Okay the following email template may be a classic. It’s basically “here’s what you’ll get and here’s why you wish to shop for right away.”
Plain and easy. It’s not romantic, but it gets the duty done. The goal of this variety of email is to form quick sales and it includes 3 core elements.
- The first, a reduction or premium. So, give a contribution some limited-time bonuses or lower the value of your original offer to extend the value/price gap.
- Second, a powerful reason why. Make sure to present an honest, but brief explanation on why you’re having a procurement.
- And number three, scarcity. Give your reader a deadline or quantity limitation. So they act instantly. this straightforward email template allows any business with an email list to increase their sales for a limited period of your time.
So you’ll use this during a vacation sale like Black Friday or Back to high school, or use a personal reason for the discount, like your anniversary or every day that’s special to a cause or mission that your business supports.
The simplest part is, this template will be used time and time again – just replace the knowledge and you’re able to rock. But the bad news is, because these emails are reasonably salesy, and not exactly personal, they’ll not be received by cold leads or an inventory where trust is low.
This kind of email works best when used with an audience you contact regularly and who are very conversant in your brand. Also a fast heads up – because these kinds of emails often include words that will be deemed spammy like “sale” “discount” “free” etc.
You wish to form sure you’re being careful with the language you employ to avoid landing within the junk folder. So ensure to run your email through a Spamtester before sending.
Now one among my favorite samples of this style of email campaign comes from another marketing powerhouse, Frank Kern, who has created an incredibly effective and high-converting fire sale formula called the 4-Day machine.
Okay the last email template is named the series and it works exactly like, a serial. Soap Opera emails create open loops throughout a complete campaign by using the art of serialised storytelling. So imagine leaving a cliffhanger at the top of every email that continues onto the following one, similar to your favorite Netflix drama or serial.
His brilliant “soap opera sequences” tell a story throughout a series of carefully crafted emails, each leaving the readers wanting more. The more they read, the more engaged they become and also the more likely they’re to shop for.
Serial emails create a series valuable touch points that facilitate your create a robust reference to your audience. They get your readers committed! Not just to your brand and your offer, but your mission, your personality, and your story.
Now, because this sort of email style requires a full series, it’s best utilized in autoresponder campaigns or evergreen funnels for a targeted list. But they are doing have a downside.
They require a thoughtful planning and story-boarding process, and are definitely not for copywriters who are reluctant to put in writing. a number of Andre’s sequences can stretch up to 25 emails! With that being said, if you get the picture right, this sort of email campaign may be a total game-changer for creating mad brand loyalty.
Okay guys, there you have got it! My four go-to email templates whether you would like high engagement, high conversions, a fast spike in income or increased brand loyalty. Just ensure that whatever template you decide on fits your brand voice and audience, and always nurture your list with many value and love so these emails can still work for you.
And, of course, irrespective of how great your email is, nobody will read it if you don’t have a compelling, and attention-grabbing subject line which will get your reader to open up. Next 4 will be Posted on Volume 2.