Quora has been a great marketing tool for many years. content marketing in Quora worked especially great those who managed to provide high quality content his answers could count on Quora marketing tips for raising brand awareness, getting solid links and fast growing targeted traffic.
Quora has 200 million users every month making it a great sales channel for marketing. Quora is a platform where users can ask questions and others can answer them. Marketers can ask questions they want to know more about people in the market. Today we are going to talk about 10 different marketing strategies to earn from quora.
10. Create a thorough profile –
The first step to building a well-crafted profile starts with your name. Obviously you know your name for photos, pictures that are clear and bright attract viewers faster than the stock image.
Quora provides photos that show your face are also far better for gaining attraction than using cartoons or random graphics the tagline is what announces your credentials to viewers.
For example if a question is about astronomy, one could use their educational current position. If it relates your credential could also be a location you’re from or an experience you’ve had. Hope you read about Best Reddit Marketing Tips and Tricks in 2021.
Quora lets you add nearly anything you want to this your list of credentials by including any interests you have with your profile. Quora’s search engine will add similar topics to your feed providing you with material for reading or even to add your own answers.
9. Target Topics –
The next step is targeting what topics you want to engage with on the platform. They don’t need to be explicitly focused on one niche. But they should be related to your primary industry. For example if you’re in the athletic clothing industry, you may answer questions on fashion style or athletics.
All of them can be traced back to your root focus. The search engine on quora allows you to look for topics as well as specific questions you can also search for influences. Recently we wrote about Best 8 Effective Social Media Marketing Strategy.
If their account has enough followers, if there’s a specific topic that you want to receive alerts from, you’re able to set your profile to be notified when someone asks new or popular questions. You can even follow individual items to receive updates for answers you want to read.
8. Editing and Formatting –
Most of the biggest quora pet peeve is reading answers that are poorly warded vague or completely irrelevant. When writing a response be sure to edit in the same manner as you would for a blog post or report.
Remember you want to make a positive impression on the reader and gain their trust. When it comes to formatting make use of Quora’s text editing tools. You should read about Best 5 Social Media Marketing Tips to Dominate in 2021.
Break down a long post into numbered or bulleted points for easy reading and scanning emphasize a certain segment by bolding or italicizing your text. Underlines make the text more difficult to read.
7. Social Linking –
Linking up your core account with your facebook, linkedin, twitter, tumblr or wordpress accounts allows for easy social sharing of your answers. Immediately after you’ve answered or posed a question an automatic update will be pushed to your other platforms. This way you can draw even more people to quora especially those who are already interested in what you have to say.
6. Accurate your Content –
Once you have started answering questions you might find similar other questions or even the same questions posted by some other people. In such a case you can make use of the same content for answering new questions. This will help you to save more energy and time.
You can just copy paste the same answer but ensure that you are providing relevant links. However do not always follow this. Be as personal as possible try to make your answer more interesting and specifically informative.
You must have noticed that answers which are most relevant get the maximum number of upvotes. The reason behind this is that people are getting exactly what they are looking for. You can Read about Best 6 Digital Marketing Jobs and Careers in 2021.
Also the content which gets the maximum upvotes is extremely good and easily attracts the reader’s attention although you can repurpose your existing content or even copy paste the same answer. Nothing is better than personalizing.
5. Follow Quora Guidelines –
While you post your answers on quora make sure that your answers don’t look like spam. For instance do not brag too much about your startup or do not just put too many call to action links anywhere in your answer.
If quora detects you that you are promoting your app then they would probably ban you from posting further answers. So be a bit cautious regarding this although you are using quora for promoting your app, your ultimate goal should be providing a solution to a particular problem.
4. Choose Brand Representative –
This is an essential thing that you need to do. If you are promoting your app to earn money later ideally you need a co-founder or founder of some business to answer your questions on the quora platform.
Why is this essential when a founder or co-founder of a company answers customer questions on your behalf it creates a feeling of trust and
goodwill they should be your business representative.
However it is not always necessary that a person from the founder should answer on your behalf. If you have a good marketing team then
they can even help you out in answering questions. We have the best tips for 5 Best Social Media Marketing Tools to Use in 2021.
3. Getting more Upvotes –
Generally speaking you should answer questions as quickly as possible after it’s been posted. The question will be fresh in the asker’s mind and they’ll be more likely to upvote your answer or engage you. Further getting there first also means that you won’t have to compete against other answers.
You certainly don’t want to repeat someone else’s ideas further if answers within the same question have the same number of upvotes. The older answers tend to stay closer to the top meaning fresh eyes and more readers.
2. Back up your answers –
The best answers provide statistics sources and references concrete specific details that support your argument. Personal stories are great tools as well and are sometimes the most successful answers but require much more time to develop.
Each fact or figure should be linked to the reference source. If you’ve already published a blog post or white paper containing this info,
link back to it to drive even more traffic.
1. Be Genuine –
Don’t forget that you are representing your company through quora and all of your actions can reflect on your company’s level of customer care. What’s more joke answers will be collapsed by moderators.
So don’t waste your time on the other hand well-crafted answers bolster your reputation and can even generate leads. If someone with a substantial number of followers votes up your answer it’s promoted to all of their subscribers as well.